Halloween is now right around the corner, but there is still time for some last-minute marketing. If you want to get those Halloween items flying off the shelves, there are a number of ways that you can market them effectively.
1. Get Halloween banners printed!
Make sure that you get a big PVC banner printed up as soon as possible that you can display outside if you have a physical shop location. This banner doesn’t have to have a date on it, so you can display it year after year. With durable materials such as the ones we use in our roller banners, they can withstand the elements without any damage or fading. This is perfect for this time of year, so you can leave them out for as long as you like. Make sure that the banner lets passers-by know to come in for Halloween items, and include some fun images showing models using the items if possible. A creepy font and maybe even some blood splatter can add to the effect and make it more eye-catching. If you want to run a special offer, you can also have this printed onto the banner.
2. Dress up the shop
Of course, everyone loves to get into the spirit of a holiday, and you can turn your whole shop into a Halloween haven using the items that you sell.
For example, if you sell props, make sure to have them on display throughout the shop. If you sell costumes, you could ask your staff to dress up during the week of Halloween. This will help those who come into your shop for other reasons to get the idea of buying Halloween products. Hopefully they will see something in use and want to have it for themselves!
3. Social media adverts
Don’t hit the mark too early, but consider getting some social media adverts up during October if you find some success with lead generation there. Facebook and Twitter both have advertising programs that are fairly easy to use, and you can now use Instagram as well. A simple but effective marketing graphic should capture the theme of Halloween, as well as using wording to let people know what you have on offer. You can then direct them to your website or social media page so that they can make some purchases. This is an especially great option for those who have largely online sales.
4. Sponsor a party
You can also collaborate with other businesses to ensure that your name gets out there. Look at local pubs, restaurants, and clubs, who are likely to hold Halloween parties in the week leading up to the big night. Make a partnership with them so that you supply costumes and decor in exchange for advertising. You can even use the same banner design to place around the venue – make sure that it has your company name and how to contact you! This will help customers to find you, especially when they have more than one Halloween party to go to and need more than one outfit.
5. Send cards
If you have customer names and addresses, for example if you have delivered goods to them in the past, you can use snail mail for marketing too. Send out a postcard with your Halloween items displayed on the front and a spooky message on the back. People rarely get post these days as everything is done over email, so they are more likely to actually read this kind of marketing. It’s also great for a shop where you want people walking in, as it will remind them to come and find you. You can even include a discount code on the postcard to encourage them to come and shop with you instead of a rival business.
It’s not too late to market for Halloween, so get your plans ready as soon as possible. There’s a lot of fun to be had with marketing around this special holiday!