Your roller banner needs to stand out when you go to an exhibition or simply put it outside your store. If it doesn’t, then you won’t be getting the attention that you wanted for your business. To solve this, it’s all about the design. Here are six tips you need to make that roller banner work for you.
Use bright colours
This seems obvious, but a lot of companies struggle to grasp it. Using bright colours draws the eye, and it’s as simple as that. However, you can’t go crazy with a rainbow and expect to get good attention. If you have clashing colours, and text that is hard to read, people may find it difficult to look at your banner. Choose your colours carefully, and use white or black text depending on the shade of the background you have chosen.
Include a face
Research has proven that people love to look at a face. In fact, our eyes are drawn, more often than not, to the eyes in an image. It’s a primal urge that makes us connect with the eyes first, and since we can’t turn it off willingly, it’s an excellent way to grab attention. Use a photograph of a person on your banner – it can be a stock image, or a photograph of yourself, or one of your employees.
Make an offer
While many banners may catch attention through their design, keeping attention is even more important. One way to do this is to make an incredible offer for your customers. The word ‘free’ really draws the eye, so offering samples to those who visit your stall or a free gift after you spend a certain amount is a good way to go. The better your offer is, the more likely it is that those who read it will come over to see what you are all about.
Pose a question
Another technique for making people wander over to you is to pose a question on your roller banner. Make it a question that they feel they have the answer to themselves, or that they would really like to know the answer to. If it’s the first one, they will be compelled to tell you. If it’s the second, they will want to find out. Make sure it is linked to your product. For example, “What would you do if you didn’t have hay fever?” is a really good question to ask if you sell a natural hay fever remedy that works all summer long. Not only do you engage your customer, but they will also connect the dots that you might be offering them the chance to live without hay fever via your product.
There’s nothing like professional design. If you have a roller banner that is produced to the best possible standards, which we always guarantee, as well as a professionally-made design, you are sure to turn heads. Don’t skimp on the cost when you are looking to bring in big customers.
What’s the one thing that makes your company stand out from the crowd? Use it on your banner! Whether it’s your chatty and irreverent style, your cute branding, or your simple solutions to everyday problems, the banner should personify them. Refer to your brand guidelines and company persona in order to get guidance on what this means for your particular business.