What text should I include on my roller banner?

Putting your roller banner together can be tough if you don’t have any graphic design skills. Even if you do, once the look is coming together, what are you supposed to write on it? Here’s a quick guide to the kind of text that you should include on your roller banner.

mid range roller banner

Text you need

Let’s start with the text that you absolutely can’t miss out. This includes:

1.Your company name, potentially as a logo if the logo is easy to read

2.A short tagline about your company if your name is not self-explanatory

3.Some kind of contact information, for example a website address

There’s not much that is essential for any kind of business, no matter what it is, so these three details will suffice. You may require other information depending on your particular situation, but these are really important for everyone.

If you aren’t advertising a company, the same principles apply. For example, if your roller banners are advertising an upcoming event, you would need the name of the event, a tagline on what it is about as well as the dates, and a web address or contact details for enquiries.

Text you might add

This information might be needed and might not be, depending on your situation. If you do add any of this text, be sure to keep it short and sweet: the banner should have visual impact rather than requiring viewers to stand and read it.

1.Details of a special offer you have on now, or a code customers can use online later

2.A very brief list of your products, preferably summed up in one-word descriptors

3.Further contact details, such as your social media handles, phone number, and name of your contact

4.A physical address for your business if you deal locally – you may wish to minimise this to your town or city name rather than the full address

5.A brief, preferably one-word pull quote from a reviewer: “Outstanding” – The Daily Mail, for example

 

It’s better to give passers-by or viewers a reason to come talk to you than it is to overwhelm them with information. Keep the text minimal and instead use images to draw them in. This will help you to convey a message about why they should come to you. If your roll-up banner is too wordy, customers may not bother to read it at all!

How to take breath-taking photos for your roller banners

Taking photographs for your own banners can be a tricky business, especially if you have no photographic experience. Making them look breath-taking is very important for catching attention with your banner, but it isn’t easy to do so. Use this guide to get a good chance of doing it right.

Take high quality images

A good camera with a good lens is absolutely essential for getting an amazing photograph. It simply can’t be done with a smartphone – you need to make sure that you are using a professional DSLR. When you print up to a large size on your roller banners, every single pixel counts. You need a camera that will shoot to a large file size.

strawberries

Now that you have the right equipment, get your settings right. Don’t just rely on the automatic setting, as this can cause problems. Use the shutter speed mode to set your shutter speed to 1/125 or 1/160, so that you can keep the picture steady, while the camera automatically works out the f-stop for you. You can do it in full manual mode if you understand how the camera works.

Make sure that your subject is in focus when you take the shot. With autofocus mode your camera may do this for you; however, beware that it may choose to focus on the background or another detail if you don’t pay attention.

Place your subject in an area of bright natural light ideally – this will help to light it evenly and provide an impressive look. You can achieve this by shooting next to a large window or an open door.

Compose thoughtfully

Remember that you will be using the images for your banners, which means you need to take design into account. If you place your subject off to one side, or to the top or bottom of the image, you will leave some negative space in the frame. This is essential for graphic design, as it leaves room for your text to lay over the image without competing with the main subject.

When composing, remember that you don’t need to see the whole subject. One side of a face, half a pot of food, or just the pendant of a necklace can all suggest enough that the human brain can complete the rest of the picture for you.

You can compare our roller banners to see which size works for you, and decide on the dimensions you will use for your image. Remember to use a portrait orientation and consider the cropping needed to make it fit.

Use Photoshop

Professional photographers don’t use an image which has come straight from their camera. They know that the camera isn’t perfect, and that edits need to be made in order to get it right.

Use Photoshop or a similar editing suite such as Lightroom to get your image up to scratch. Bring up the contrast and make sure that there is a good balance between light and dark using the brightness tool or the curves tool.

You can also use the vibrancy to make your colours pop more, and adjust them using the hue and saturation tools. This will help your image to stand out when people are walking by and looking at your roll-up banner.

It’s not easy to get the images right, but with a little bit of practice, you can do it. Don’t expect to get it right on your first try, but rather give it a few goes until you get an image that looks right. Over time, you will become a pro at producing those stunning images that will pull customers in.

5 things you should not do at a business exhibition

Business exhibitions can be a huge boon for leads, but can also backfire if you go about things the wrong way. To save you from embarrassment, here are five things you definitely should not be doing at a business exhibition if you want the best results.

1. Skip dressing your stall

Your stall’s appearance is hugely important – perhaps more important that you are giving it credit for. If you don’t pay attention to the way it looks, you might find people simply walking by without giving you a second glance.

trade fair

A bustling trade fair

Your company name should be displayed prominently, and you will also want to have either your products on display or a demonstration of your services. You should use roller banners and other display materials to showcase your brand, any deals you have on offer for the show, and other details.

Make sure that you use bold colours to grab attention, and simple words and phrasing that get the message across in a single glance. Place your banners in prominent locations so that everyone can see them whilst walking by for the best chance of success.

These materials will be what attracts people to your exhibition stand in the first place. No matter how good your pitch is, you won’t be able to drum up business if people simply don’t stop and talk to you.

2. Hire inexperienced staff

When you need to make up the numbers, it can be tempting to bring on your neighbour’s teenage son and his friends who want to make a bit of quick money. Especially when running a small business, you probably don’t have the staff already to fully man the stall – but taking the easy option would be a big mistake.

The stall staff are going to be the people who really drum up business for you. They will take curious glances and turn them into sales. This won’t happen if you have zombie-like teens repeating the same tired sales phrases over and again without enthusiasm – or worse, if they ignore customers to look at their phones.

You need staff members who know your business inside and out, have the outgoing personality required to grab attention and talk to strangers, and show enthusiasm when talking about your product or service. If you can manage it, it’s best to train staff before the event.

You are the best representative of your business, as you are the owner and the person who has both the passion and the understanding for everything you do. Where possible, you should always attend.

3. Neglect customers

While not having the right people on your stand will kill your pitches, not making them in the first place could be even worse. No matter how tired you get, no matter how busy you are, even if you are in the last few minutes of the exhibition – make sure that you acknowledge and talk to every interested customer.

You never know who that person is, and they could end up being your next big sale.

4. Under-order your resources

How many leaflets do you think you will need? How many business cards? How many samples? Whatever your answer may be, order more than that.

There’s nothing worse than going up to a stall only to find that they don’t have any materials left to hand out. For you as a business owner, there’s nothing worse than seeing an interested party walk away empty-handed. Don’t skimp on the ordering beforehand – you will regret it!

5. Fail to follow up on leads

When you get leads at the show, make sure that you take careful notes. Getting contact information isn’t always easy, but you will need it to follow up on those conversations. Take business cards, or ask interested customers to enter their details into a tablet.

When you have those leads, don’t fail to use them. Though you may be exhausted, following up the night of the show is the best time, and will get you the most responses.

A business exhibition is a great opportunity, so don’t waste it. By avoiding these five big mistakes, you will increase your chances of generating useful leads and making money.

Happy Halloween! Celebrate with customised banners

Halloween is a fantastic time of year for promotions, especially if you can find a way to tie your products or services in with this spooky holiday. Everyone is looking to have fun, decorate, and get into the spirit of the haunted night, which means opportunities in a wide range of sectors. Here’s a few ways you can take advantage of that with customised roller banners.

Welcome the season

Even if you don’t add a promotion or any other information, putting up a Halloween-themed PVC banner is a great way to let people know that you are celebrating the season. Without being heavy-handed, it’s a way to advertise your business and draw in customers who are already thinking about Halloween. Try putting up a banner with a spooky image and Halloween-themed message outside your physical address and see how many extra customers will come in off the street out of curiosity!

Create a deal

It might well be that you decide to bring in a special offer for Halloween shoppers. If this is the case, creating PVC banners to advertise that fact will really help to get the word out. Whether you run a café which is offering cheap pumpkin cakes, a web design company offering a discount to create a temporary Halloween styled website page, or a costume shop offering half price on kid’s outfits, a banner will help you get the message across. Having a special deal is always a fantastic way to raise your sales during the season, which is a great way to bring back business after the back-to-school slump.

Tie in your business

There might be a way that your company already ties in to the Halloween spirit. Maybe you specialise in gothic jewellery, or you sell DVDs of classic horror movies. Perhaps you sell Halloween costumes or have scary props for customers to use in your photo studio. Whatever it is, you can use our online design tool to create a banner which helps customers make the connection. Once they see your product or service along with the word ‘Halloween’, the lightbulb will click on over their heads!

Create urgency

Finally, you can also use banners to remind shoppers that they need to buy sooner, rather than later. While everyone knows when Halloween is, sometimes they need a nudge to realise that it might be closer than they think. Use a large pop-up banner to remind them of the date, and how soon you expect to run out of stock, and they might just hurry their purchase along! Urgency is always key when encouraging casual shoppers to make sales.

 

Our different types of roll up banners

We have a full range of roll up banners here at Roller Banners Cheap, so we thought it was time to introduce the gang to you. Whatever your needs, there will absolutely be something that suits you – down to your budget, quality considerations, and the space that you have available. Here’s an overview of each banner we sell.

Budget

budget roller banner

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The budget banner is perfect for those who want a quick and easy solution to advertising, perhaps for a one-off event. It stands with two supported feet and is printed with vibrant, UV fade resistant inks at 720dpi, ensuring you high quality. We use a smooth satin PVC at 440gsm with latex inks which are waterproof and hard-wearing as well as being great for the environment. Your banner also comes hemmed and nickel eyeleted so that it will attach easily to the frame.

Economy

economy roller banne

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Our economy roller banner is for those who are getting a little more serious about promotion. It comes as a professional one-piece stand which rolls up for a great first impression. With incredible print quality at 1440dpi, and your own design printed on 150 micron light stop media, everyone will be impressed by your presentation. The surface is scuff-resistant, so you can carry it around a few shows without seeing any damage at all.

Mid Range

Mid range roller banner

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When you are ready to step things up, the mid-range roller banner is an excellent choice. It has two turn-out feet making it more stable, and it will also be easier to store for long-term use. If you are putting something inside your shop for a while, or plan to take it to lots of shows over and again, this is the quality you will need.

Wide

wide roller banner

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Our wide roller banners do just what they say on the tin. When your design and message requires a little more space, this banner does the job – and, what’s more, it will give you a lot more visual impact. 

Premium

Premium roller banner

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When nothing but the best will do, you need our premium roller banners. With the professional stand and fixed height pole, you will be easily able to put up this banner wherever you need it. It will stand the test of time with fade-resistant and scuff-resistant surfaces, and the best possible print quality. If you really need to impress your potential customers, then this is the banner that you will want to go for. The investment will be more than worth it!

All of our roll up banners include a canvas carrier to help you move them around, and your graphic printing as well as the banner unit itself are both included in the price. We offer a range of sizes, so when you are ready to order, simply click through our online system and choose the options that work best for you.

Are you using the correct colours for your banner?

Balancing colours

When making your choices, try to balance colours out so nothing is too overwhelming. One great way to use colour effectively is to use a colour background with either white or black text, whichever will stand out the best. You don’t want to use more than three colours in most cases, and at least one of those should be a more neutral tone to avoid making your roller banners hard to look at. Try to use colours that go well together – if they are opposite one another on the colour wheel they might be more likely to clash than they would with those that are next to them on the colour wheel.

colours for banner design

Choosing tones

There are a number of psychological reactions that come up when we are presented with certain colours. This is natural and true for anyone in a western culture, though in eastern cultures the reactions may be different. They are as follows:

  • Red: Passionate, angry, important, and energetic. Excellent for prompting a physical response and encouraging people to take notice
  • Orange: Warm, enthusiastic, creative, and youthful. Excellent for sharing innovation and encouraging friendship.
  • Yellow: Cheerful, optimistic, creative, and good for memory. Excellent for sharing new messages and inspiring action
  • Green: Growing, calming, prosperous, and symbolising rebirth. Excellent for sharing new releases and creating associations of health or nature.
  • Blue: Stable, reliable, solid, and trustworthy. Excellent for creating associations of medicine or getting customers to trust you.
  • Purple: Royal, wise, loyal, and luxurious. Excellent for sharing an elegant brand with a luxe side, or expressing spirituality.
  • Brown: Natural, nurturing, comforting, and soothing. Excellent for sharing a positive image and a wholesome brand.
  • Black: Powerful and bold. Excellent for making a sharply contrasting statement, or for adding in text and detail that stands out.
  • White: Simple, pure, and secure. Excellent for making brighter colours feel more elegant and refined, and for text on darker backgrounds.

Testing colours

Before going ahead with your final design, make sure to test your colours out. Put them full-screen on your device and look at it carefully. Do your eyes hurt if you stare at it for a while and then look away? Are you having trouble making out the words against the background? Get a bit further away and look again – does it catch your eye? Does it feel difficult to look at?

These questions will help you to answer whether you have come up with a good colour scheme or not. Remember, it’s more important that customers can actually take in the information on your banner than that you have a complex or clever design. If no one can read it, you won’t be getting any interest in your brand. A good way to make text stand out, if you are struggling, is to add a white square to the background which the text can sit on. This will help it to stand out against a busy background, especially if you are using a photograph or graphic as the main part of the background.

East Cheshire Hospice Support Group Donation

The East Cheshire Hospice Poynton Support Group exists to raise funds for the hospice, and provide care and encouragement to those that have life-limiting illnesses, and their families.

Various compassionate individuals united together to form this support group, and since then they have been hosting brilliant fundraisers for the hospice, which have raised thousands. They tirelessly work all year round to support the hospice by appearing at events like the Higher Poynton Summerfest, as well as hosting their own.

The East Cheshire Hospice has been devotedly caring for people in the many surrounding communities since 1988 and is now supported by over 100 hard working staff and 600 volunteers. As it is a charity, East Cheshire provides all of their services for free, however, that means that they must raise over £7,500 each day to keep everything up and running.

We were, fortunately, able to contribute to one of The East Cheshire Hospice Support Group’s fundraising campaigns by providing them with an eye-catching banner to inform people and to encourage them to donate.

Their campaign, “Make This Day Count” is being held on (or around) the 20th of October and they aim to raise £7500 by the end of it, which is a huge target, but is also the reality of what the hospice must raise each day.

mid range roller banner

We, at Roller Banners Cheap, are so proud to say that we are one of the biggest producers in the UK for roller banners, and so our buying power allows us to pass on excellent discounts and provide remarkable charities like The East Cheshire Hospice Support Group with products free of charge.

Our wide range of rollup banners makes it so that we have a product to suit all budgets; we are also a perfect choice for events such as the hospice fundraiser as we have such a quick turnaround – there’s no need to worry about it being finished and delivered on time. Lastly, we wish all the luck to The East Cheshire Hospice Poynton Support Group and hope that our mid range roller banner brings in plenty of donations.

Newspapers are dead! Pull up banners are impacting customers

View our pull up banners

View our pull up banners

As technology advances, one thing has become clear: printed newspapers just aren’t as popular as they used to be. People don’t need to pick up an unwieldy bundle of paper, destined only to be recycled, when they can get their news online. So, what does this mean for advertising your business? Let’s take a look.

Newspaper advertisements down

One thing that is certainly clear is that newspaper advertisements are no longer worth the paper that they are printed on.

Local papers in particular have become very costly with very little reward, and when it comes to national papers, the cost can be astronomical

Finding an alternative

So, what are you going to do in order to reach new customers? Advertising online is all well and good, but it can be tricky to target the right people. If you only want locals to see the advert, you may struggle to narrow your audience down enough to make it worthwhile. Every time someone from out of town sees your online ad, it will most likely be a waste of money, as they are likely to shop closer to home. Finding customers who are local is essential, and the only way that you can do that is to target them in your local area. For that, you need to display advertisements where your customers will see them.

Pull up banners: a clear option

When it comes to grabbing attention on the street, nothing works like a pull up banner. They can be positioned outside your premises to ensure that passers-by are well aware of what you have to offer, and how it can benefit them. The same people might walk by your business every day without ever noticing it – but with a pull-up banner, they can’t help but pay attention. A bold design, professional printing job, and strong location are all essential to getting the most out of your pull up banner, which will stand proudly to usher new customers in and remind them that you have what they want or need.

Gaining new eyes

When you have a pull up banner in place, it sends a clear message to any would-be customers. It shows them what you have to offer, and makes them think about paying you a visit. If you have a particular sale or special offer on, this is a good way to spread the word and also drive foot traffic on an immediate basis. Your banner also shows that you have pride in your business, and that you go above and beyond what other independent business owners might in order to provide customers with what they want. All of these are positive signs, which are sure to have a heavy impact on your customers. They will be convinced to come and shop with you when they see the banner.

Designing your own

Great design is essential for success, so just remember to follow a few basic principles to ensure that you get those customers in through the door.

  1. First, the colours must be bold, so that they will grab the eye of anyone walking or driving by your banner.
  2. Second, you should use as few words as possible while still getting the message across – this is so that your customers don’t have a lot of text to read.
  3. Thirdly, if you wish to use an image in the background or even the foreground of your design, make sure to use a high-quality photograph so that it prints well.

EXTRA TIP: You should also consider using a human face as part of the design, as this is the number one thing that our eyes are drawn to out of all possible design elements.

 

How To Make Your Product Stand Out With roller banners

 

Roller banners are a fantastic marketing tool, if you know how to use them. They will absolutely help your product to stand out in any setting, whether as part of a shop display, at an event, or on a regular market stall. Here’s how to use them to the best effect to get people interested in your product right from the get-go.

Make your product the star

Click here to view our range of banners

View our roller banner range

The first thing to do is to ensure that your product is the star of your banner design. The best practice would be to have a professional image taken of your product, which can then be cut out of a white background. With this new image, you can create a design which really focuses on the product. Make sure that the name is displayed prominently, as well as some words on what it does if that point is not immediately obvious.

Using a tagline is a good way to get a message across in as few words as possible. Ensure that your contact details and company name are on the banner too, so that people can get in touch with you if they have no time to do so when they see the banner. This will help create a lasting impression of the product. The larger the image, the better – you want people to be able to see it from across the room.

Choose a view

Make sure that your roller banner is visible to as many people as possible. The best way to do this is to set it up, and then walk around as if you were a pedestrian in the area. How long are you able to see it for as you walk by? Is it ever turned the opposite way, so that you can only see the back? Are there times where you can see the side for longer than you can see the front? Use these questions to help you reposition it to the optimal location. You want passers-by to see it for as long as possible to help that product register in their minds. Especially at a busy event or market, they may have lots of other things competing for their attention. Location is very important for catching as many eyes as possible and getting people interested in your product.

Be bold

When you create your banner design, bold is always the best way to go. Bright colours are sure to catch more attention than dull or drab shades, every time. You can also go for large letters and short statements to grab the attention. Being bold shouldn’t go against your branding, however. Customers are always sure to be more impressed if they can see that your branding is consistent everywhere that you present your product. This means using the right colour scheme to match your product, but also catch the eye. It’s a delicate balance, but once you get it right, people will flock to your stand.

Remember that you can always hire a graphic designer to create a banner for you if you don’t feel confident enough in making it yourself.

Be clear

The most important thing is that anyone who sees your banner will know what your product is, and why they should want it. Don’t be afraid to leave a little mystery which might make them want to check it out, but be clear on the things they need to know. For example, you could leave a brief quote from a review about how great your product is, alongside the product name and photograph. This satisfies all three objectives: the viewer will see what your product is, what it does, and will also get a hint about why they need to check it out. They will be intrigued to see what merits such a great review! If you are using this tactic, you will get even more sales by having a sample available and someone to talk to them about the product to explain the smaller details.

Best Practices to Ensure Your Banner Lasts Longer

 

When you order a roller banner, you want to make sure that it will last as long as possible. It needs to help you promote your business for as long as you need it, and it should not see any damage or fading during that time.

Here are some best practices to follow if you want your banner to stand the test of time.

Order high quality only

Roller banner assembly

Order HQ Roller Banners

To start with, you need the best quality kind of roller banner. If you don’t have that quality in place, then all of the work you do to preserve it will be more or less useless.

So, what should you be looking for when it comes to banner quality?

First, you should have it printed with inks which are fade-resistant so that they will not be instantly bleached by the sun. The banner should also be made from a durable material which won’t rip, bend, or be saturated by bad weather conditions such as wind and rain. Make sure that your banner is suitable for use outside. Just to make it easier for you, all of our banners are weather-resistant and fade-resistant, so you don’t have to spend hours trawling through the details to find out!

Store carefully

The next thing to think about is how you store your banner when you are not using it. Make sure that it is folded up as it should be, and not just thrown in a pile.

Our banners come with free carry bags, so it’s a good idea to place it inside the bag for storage. This way it will be easier to move around, and will be less susceptible to accidental damage. You never know what may happen in your storage area, be it flood or invasion of moths, so make sure it is packed away carefully to avoid any mishaps. If you are prone to floods, for example, try to store it off the ground just in case!

Pack away overnight

mid range roller banner

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If you are using your banner in an outdoor area, such as outside a shop space or beside a market stall, you should certainly consider packing it away overnight. This will protect it from the weather for much longer, ensuring that it holds up better during the day. It will also prevent acts of vandalism which could be carried out while you are not watching. It would be a shame to have your banner ruined by bored teenagers, so this is definitely a best practice to remember even if you forget all of the others! If the weather is particularly bad, for example in a heavy thunderstorm, you may consider putting your banner away also. If nothing else, high winds could potentially sweep it away, and if you can’t find it then it doesn’t matter how well it lasts against the rain!

Clean dirt spatters

If your banner happens to get dirty – perhaps with spatters of mud coming from passing cars, or thrown up by rain – then you should clean it as soon as possible to keep it in good shape. Because of the material that we use, a simple wipe down should be enough in most cases. Use water if you need to, but try to avoid using chemicals which may have unforseen effects on the banner. As soon as the dirt and grime is removed your banner will shine on just like it was new! You should also look out for dust and dry dirt getting into the rolling mechanism as this may make it stiff or difficult to put up and down. A simple wipe clean is all that is needed to prevent these issues from ever cropping up!