Newspapers are dead! Pull up banners are impacting customers

View our pull up banners

View our pull up banners

As technology advances, one thing has become clear: printed newspapers just aren’t as popular as they used to be. People don’t need to pick up an unwieldy bundle of paper, destined only to be recycled, when they can get their news online. So, what does this mean for advertising your business? Let’s take a look.

Newspaper advertisements down

One thing that is certainly clear is that newspaper advertisements are no longer worth the paper that they are printed on.

Local papers in particular have become very costly with very little reward, and when it comes to national papers, the cost can be astronomical

Finding an alternative

So, what are you going to do in order to reach new customers? Advertising online is all well and good, but it can be tricky to target the right people. If you only want locals to see the advert, you may struggle to narrow your audience down enough to make it worthwhile. Every time someone from out of town sees your online ad, it will most likely be a waste of money, as they are likely to shop closer to home. Finding customers who are local is essential, and the only way that you can do that is to target them in your local area. For that, you need to display advertisements where your customers will see them.

Pull up banners: a clear option

When it comes to grabbing attention on the street, nothing works like a pull up banner. They can be positioned outside your premises to ensure that passers-by are well aware of what you have to offer, and how it can benefit them. The same people might walk by your business every day without ever noticing it – but with a pull-up banner, they can’t help but pay attention. A bold design, professional printing job, and strong location are all essential to getting the most out of your pull up banner, which will stand proudly to usher new customers in and remind them that you have what they want or need.

Gaining new eyes

When you have a pull up banner in place, it sends a clear message to any would-be customers. It shows them what you have to offer, and makes them think about paying you a visit. If you have a particular sale or special offer on, this is a good way to spread the word and also drive foot traffic on an immediate basis. Your banner also shows that you have pride in your business, and that you go above and beyond what other independent business owners might in order to provide customers with what they want. All of these are positive signs, which are sure to have a heavy impact on your customers. They will be convinced to come and shop with you when they see the banner.

Designing your own

Great design is essential for success, so just remember to follow a few basic principles to ensure that you get those customers in through the door.

  1. First, the colours must be bold, so that they will grab the eye of anyone walking or driving by your banner.
  2. Second, you should use as few words as possible while still getting the message across – this is so that your customers don’t have a lot of text to read.
  3. Thirdly, if you wish to use an image in the background or even the foreground of your design, make sure to use a high-quality photograph so that it prints well.

EXTRA TIP: You should also consider using a human face as part of the design, as this is the number one thing that our eyes are drawn to out of all possible design elements.

 

How To Make Your Product Stand Out With roller banners

 

Roller banners are a fantastic marketing tool, if you know how to use them. They will absolutely help your product to stand out in any setting, whether as part of a shop display, at an event, or on a regular market stall. Here’s how to use them to the best effect to get people interested in your product right from the get-go.

Make your product the star

Click here to view our range of banners

View our roller banner range

The first thing to do is to ensure that your product is the star of your banner design. The best practice would be to have a professional image taken of your product, which can then be cut out of a white background. With this new image, you can create a design which really focuses on the product. Make sure that the name is displayed prominently, as well as some words on what it does if that point is not immediately obvious.

Using a tagline is a good way to get a message across in as few words as possible. Ensure that your contact details and company name are on the banner too, so that people can get in touch with you if they have no time to do so when they see the banner. This will help create a lasting impression of the product. The larger the image, the better – you want people to be able to see it from across the room.

Choose a view

Make sure that your roller banner is visible to as many people as possible. The best way to do this is to set it up, and then walk around as if you were a pedestrian in the area. How long are you able to see it for as you walk by? Is it ever turned the opposite way, so that you can only see the back? Are there times where you can see the side for longer than you can see the front? Use these questions to help you reposition it to the optimal location. You want passers-by to see it for as long as possible to help that product register in their minds. Especially at a busy event or market, they may have lots of other things competing for their attention. Location is very important for catching as many eyes as possible and getting people interested in your product.

Be bold

When you create your banner design, bold is always the best way to go. Bright colours are sure to catch more attention than dull or drab shades, every time. You can also go for large letters and short statements to grab the attention. Being bold shouldn’t go against your branding, however. Customers are always sure to be more impressed if they can see that your branding is consistent everywhere that you present your product. This means using the right colour scheme to match your product, but also catch the eye. It’s a delicate balance, but once you get it right, people will flock to your stand.

Remember that you can always hire a graphic designer to create a banner for you if you don’t feel confident enough in making it yourself.

Be clear

The most important thing is that anyone who sees your banner will know what your product is, and why they should want it. Don’t be afraid to leave a little mystery which might make them want to check it out, but be clear on the things they need to know. For example, you could leave a brief quote from a review about how great your product is, alongside the product name and photograph. This satisfies all three objectives: the viewer will see what your product is, what it does, and will also get a hint about why they need to check it out. They will be intrigued to see what merits such a great review! If you are using this tactic, you will get even more sales by having a sample available and someone to talk to them about the product to explain the smaller details.

Best Practices to Ensure Your Banner Lasts Longer

 

When you order a roller banner, you want to make sure that it will last as long as possible. It needs to help you promote your business for as long as you need it, and it should not see any damage or fading during that time.

Here are some best practices to follow if you want your banner to stand the test of time.

Order high quality only

Roller banner assembly

Order HQ Roller Banners

To start with, you need the best quality kind of roller banner. If you don’t have that quality in place, then all of the work you do to preserve it will be more or less useless.

So, what should you be looking for when it comes to banner quality?

First, you should have it printed with inks which are fade-resistant so that they will not be instantly bleached by the sun. The banner should also be made from a durable material which won’t rip, bend, or be saturated by bad weather conditions such as wind and rain. Make sure that your banner is suitable for use outside. Just to make it easier for you, all of our banners are weather-resistant and fade-resistant, so you don’t have to spend hours trawling through the details to find out!

Store carefully

The next thing to think about is how you store your banner when you are not using it. Make sure that it is folded up as it should be, and not just thrown in a pile.

Our banners come with free carry bags, so it’s a good idea to place it inside the bag for storage. This way it will be easier to move around, and will be less susceptible to accidental damage. You never know what may happen in your storage area, be it flood or invasion of moths, so make sure it is packed away carefully to avoid any mishaps. If you are prone to floods, for example, try to store it off the ground just in case!

Pack away overnight

mid range roller banner

Click here to view our roller banners

If you are using your banner in an outdoor area, such as outside a shop space or beside a market stall, you should certainly consider packing it away overnight. This will protect it from the weather for much longer, ensuring that it holds up better during the day. It will also prevent acts of vandalism which could be carried out while you are not watching. It would be a shame to have your banner ruined by bored teenagers, so this is definitely a best practice to remember even if you forget all of the others! If the weather is particularly bad, for example in a heavy thunderstorm, you may consider putting your banner away also. If nothing else, high winds could potentially sweep it away, and if you can’t find it then it doesn’t matter how well it lasts against the rain!

Clean dirt spatters

If your banner happens to get dirty – perhaps with spatters of mud coming from passing cars, or thrown up by rain – then you should clean it as soon as possible to keep it in good shape. Because of the material that we use, a simple wipe down should be enough in most cases. Use water if you need to, but try to avoid using chemicals which may have unforseen effects on the banner. As soon as the dirt and grime is removed your banner will shine on just like it was new! You should also look out for dust and dry dirt getting into the rolling mechanism as this may make it stiff or difficult to put up and down. A simple wipe clean is all that is needed to prevent these issues from ever cropping up!

5 essential tips before buying your roller banner

 

A roller banner is a key marketing tool, and can make a big difference to your business. It will bring in customers, showcase your best products or deals, and increase awareness of your brand. But before you order your roller banner, there are a few things that you need to consider to make it as effective as possible. Here are the 5 essential tips that you can’t forget.

1. Simplify your design

Click to view our range of roller banners

View our roller banners

Your design is key to making your roller banner stand out. It can be tempting to add as much detail as possible, but a better strategy is to simplify it as much as possible.

You need to make sure that it will stand out and be recognisable from a distance. If you have a lot of small pictures and text on the banner, it won’t be easy to understand for customers that are viewing it from further away.

If you have one large image for the background, and a small amount of text in a small font, then it will be much easier to read.

2. Add your details (Especially a logo!)

You can still add smaller areas of detail, but keep these to a minimum. One area of details you should definitely add is your contact information. A website address is a must, and you can also add a phone number and an email address if you think that they will be relevant to your clients.

It’s far more likely, however, that they will want to see your social media details. Add small icons for Facebook, Instagram, Twitter, Pinterest, and so on – along with the username that you have on each network. This will give customers a chance to track you down and follow you. With the prevalence of smartphones these days, your customers should be able to open their apps there and then and find your account. This is a great way to ensure that they will keep up with you after they see your roller banner.

3. Figure out your size

You want your roller banner to be the right size to do the job you need. Think about the space where you are going to display it. If it is too large, it will dwarf the space and may not even fit properly. If it is too small, it may be easy to ignore in the midst of the space. We have a number of different sizes available, so take the time to get out a tape measure and figure out how big your roller banner should be. The time that you spend on this will be rewarded with a roller banner which suits your needs perfectly.

4. Opt for convenience

It is always important to ensure that your tools are as convenient to use as possible. For example, take a look at the different kinds of roller banner that we have available. Some will stand alone, which will be very convenient if you have nothing to attach them to. But if you do have a frame you can attach them to, it might be more convenient to opt for one of our banner styles which do not stand alone. All of our banners come with a carry bag which they will easily fold down into, which is very important for being able to move them around without a lot of hassle. The more convenient it is to use your roller banner, the better it will be for you.

5. Go evergreen

Finally, when putting your banner together, consider making it as evergreen as possible. An evergreen design is one that you can use again and again as it does not go out of date. Try to avoid using specific dates on your banner, for example. If you are holding a special offer, you can use phrasing such as “while stocks last” or focus on an event. An Easter sale does not need a date range, and you can then use the same banner again next Easter. This means that you will get more value out of your design.

 

How to Celebrate Success With Pop-Up Banners

Budget pop up banner

Pop up banners from £19

Pop-up banners can be used for all kinds of things – most often, companies will use them as a form of advertisement. They are very effective in this sense, and can be a key part of your visual merchandising strategy, as well as allowing you to highlight particular deals or occasions. But pop-up banners can also be used for other purposes. One of them is to celebrate success, as we will demonstrate here!

Party piece

A pop-up banner can definitely be used as a focal point for a party. While it has been a tradition in times gone by to hand-draw a big sign for a party, these days it is considered more professional to get something printed up. It doesn’t matter what kind of party you are having. It could be a homecoming celebration, or a surprise birthday bash. It could be an office event to celebrate a recent milestone such as an anniversary, or it could be a Christmas party for work colleagues. Whether you are celebrating with friends, family, colleagues, or clients, a pop-up banner lends a professional tone to the proceedings. It proves that you care about the celebrations enough to splash out, rather than just printing something off on the old office printer. On the other hand, it’s also very cost-effective, and won’t run up too high a bill. When you next hold a party, placing a pop-up banner in one corner, or at the entrance of the room, will help things feel a lot more festive.

Big announcement

If you run a business with a customer-facing side, you probably have either a shop or an office. This is a meeting place where customers will come into contact with your brand, and it’s a great idea to give them as good an impression as possible. If you have had a recent success, passed a milestone, or made an announcement, get a banner made to commemorate it. This can be displayed in your office or retail premises for as long as you deem appropriate, to let everyone know about your latest success. Imagine the positive impression a customer will have from seeing that you have been in business for 50 years, or that you now supply goods to a much larger company, or that you have passed a million retail sales. Not only does this show that you are professional and take pride in your business, but it also helps them to understand why they should do business with you. That’s something you can’t put a price on.

Trade show boast

When you go to a trade show, you probably already take a pop-up banner along with you that displays information about your brand and products or services.

But why not take the opportunity to brag a little, too? Customers always want to know what sets your brand apart. Let’s imagine that you are a cheese maker. You might head to a show and join the food tent, where you are competing with 5 other cheese stalls. Why should customers come to you instead of to them? Well, tell them! Have a celebratory banner made up which showcases your latest achievements. You can even print favourable reviews that you have received from well-known critics, if you have any. If not, now might be the time to send out some samples and see what you can get back! Whether you are at a show which is aimed at customers or more of a B2B focus, a boasting banner could have your back. It will allow you to introduce your greatest successes to your customers without making yourself sound like a broken record – and having to find a way to smoothly bring them into the conversation. If you have won any awards, even on a small local level, this is also a great place to talk about them.

How Banner Printing and Social Media Connect

Banner printing is not just a digital way of promoting your business. If you want to take it to the next step, you just have to connect it up with social media.

Social media on hand with blue background

You can print anything you like on a banner, which means that that possibilities are endless. Where banner printing and social media connect, you can create an incredibly powerful marketing tool. Try these examples on for size!

QR Codes

Scanning QR code with mobile phone

QR codes are unique and scannable squares which don’t make much sense to the human eye. However, your customers will recognise that they represent a web link. When they use an app and their phone’s camera to scan the QR code, it will take them to a website that you have designated ahead of time. Make sure to get your personal QR cod set up before printing – don’t just use a random or stock image. This is very important for getting customers to the right web link.

Social Icons

Using social icons helps customers to understand where they can follow you. Normally these are very simple, and you can find examples online to download. You can even save them directly from most of the social networks themselves. Using the right colours and the first letter of the network’s name – for example, a dark blue ‘F’ for Facebook, customers will know what the icon stands for. Include the names that you use for your profiles on each network and you will find yourself gaining followers by the end of the day.

Hashtags

If you want to promote a particular part of your services or product range, be sure to include a hashtag on your banner. This encourages people to post to social networks using that hashtag. For example, let’s say that you are a company called Pear and you sell handheld tablets. You would encourage new customers to share their purchase with the hashtag #peartablets.

Businessman drawing Hashtags concept on blurred abstract background

You can get more creative than this, and have hashtags for special occasions as well. You can even run a competition using a hashtag. Try to make it as unique as possible so that viewers on Instagram or Twitter don’t get confused.

Web links

You don’t have to be subtle about including your social links on the banner. If you are worried that your customers won’t understand the icons, or need help finding your profiles, you can always just include the whole web link. This is definitely a good idea for specific weblinks. For example, if you want them to go to a particular board on Pinterest instead of your main profile page, use the link. You can use a URL shortener to get a smaller URL that customers can easily type in.

You can use your banner to connect with customers on social media in all kinds of ways. If you are serious about growing your social following, you could even have a banner printed just for the purpose of promoting those social pages and asking for follows and likes!

What Offers Should You Take to Trade Shows?

When heading to a trade show, it’s important that you can make as big an impact as possible. You want to draw potential customers into your stand to start making purchases. How can you achieve this? You will want to have a banner printed with something that grabs their attention. An offer is a great way to turn heads. Here are some of the offers that you should consider taking to trade shows if you want to see success!

Screen Shot 2015-06-29 at 13.25.48

Extra products with purchase

One of the classic mistakes that trade show stalls often make is to devalue their products. By offering a percentage off the price, you are telling customers that your goods are actually worth less than you normally sell them for. This can create a culture of customers waiting for sales to make purchases, rather than spending the full retail price. Never devalue your product or service. Instead, what you can do is to offer extra value with each purchase. Now you are asking your customers to pay the full retail price, which is great for your bottom line, and giving them a reward in return. A great example of this would be to buy two and get a third half price, or even free. You can also offer show exclusives, such as special gift packaging thrown in. Don’t be afraid to invest in something special just for the show, especially if you can reuse it at another show in the future. Consumers love to get something for free, even if they have to pay full price to get it.

Competitions

Another way to grab attention is by holding a competition. The more engaged and active people would need to be, the better. If you sell tea blends, you could ask them to guess the flavour of a sample cup. If you sell children’s toys, you could have a colouring competition for those who stop by the stall. If you are stuck for ideas, think about the generic kinds of competitions you often see at shows and fairs. These could be things like asking people to guess the weight of a jar, or how many sweets are in it. The important thing is that it gives people something to get involved with. You can collect email addresses and other contact details for your mailing list along with the entries.

Prize drawings

You can do the same with a simple prize drawing. Rather than asking people to do anything to win the prize, in this version they just have to write down their contact details to be in with a chance. This is less invasive and will take less time for each entry to be completed. People do like to win something easy, and they are more inclined to enter if they don’t have to do anything. However, the downside is that they may not be as engaged with or aware of your brand as a result. You can be the best judge of which option will work for you.

Free tasters

Tasters are a great way to get people interested in your brand. It’s easiest to do if you are in the food and drink industry, of course, as you can simply hand out samples of your product. But even if you can’t hand out things for free, you can still give people the chance to try your product or service, or even watch a demonstration of how it works. This will help them to understand why they should choose your company, and may help to boost sales on the day as well as afterwards.

Branded freebies

Finally, you can stay top of mind with branded freebies. Items like pens, coasters, mugs, or so on can be handed out to those who are interested in your stand. With your company name and website address printed clearly on them, they will be a good reminder of who they talked to at the event. Every time they pull out that pen to use at home, they will be reminded of your brand.

 

How to Make the Most of Networking Events

So, you’re headed to a networking event. You have your business cards printed up and ready to go, and you’ve picked out a smart outfit for the day. But then you get there and things don’t quite go to plan. You only pick up a few business cards, and none of your conversations lead to sales. Where did you go wrong? Here are a few tips to help you make the most of networking events in the future.

Be visible

There’s no use in attending a networking event if people aren’t going to get to see you and interact with your brand. To achieve this, make sure that you are as visible as possible. You want to make a big impact and be memorable after the event has finished.

exhibition stand with RBC logo

Roller Banners Cheap exhibition stand

You can do this by bringing an exhibition stand with you. Stand it up in the corner of the room, or near to the entrance, and everyone will spot it. Then you only have to stand near your banner in order to capture all of the conversations that you need! This is an excellent way to draw attention to yourself and to spark conversations. The added bonus is that everyone can see what kind of business you are in before they talk to you. Those who have nothing to gain from chatting will avoid you, saving you both a lot of time and effort.

More information:

Exhibition Stands: Choosing The Right Banner Stands Or Roll Up Banners

Where can I get banners for exhibitions?

Talk to everyone

In a large event you might not be able to talk to everyone, but it is important to talk to as many people as possible. Try not to be standing on your own and sipping your drink in silence – the point is to get out there. When one conversation has finished, allow yourself a small pause if you need one. Afterwards, get right out there and find your next conversation partner. Don’t waste time – speaking is what you are here for. Make as many connections as you can, and spend a little extra time on those that you think might be valuable in the future.

Perfect your pitch

When you start talking to someone at the event, you really need to be prepared and ready to dive in. They don’t want to talk for an hour before finding out what you do. They want to make their pitch, and hear yours, before it all goes any further. This means that you have to plan what to say – or more accurately, know your pitch so well that you don’t need a script. If you can talk naturally about your business in a way that gets to the point quickly, then you will have a fantastic skill for networking. Practice and work on different versions of your pitch until you know how to do it. Try not to have a specific sentence or speech which you repeat word for word each time. This will get boring for people who hear it more than once, and can also lead to you sounding a bit stilted or uninterested. There’s something to be said against being too practiced, as well as not enough!

Be interested

When you head to a networking event, what you really want is for someone to show a genuine interest in your business. So, it stands to reason that everyone else wants the same thing, too. Don’t disappoint them by glossing over their business and demanding the conversation be about yours. They are far more likely to remember, and appreciate, someone who listens to them with respect and care. Ask questions about what they do, and try to take in as much information as you can. You may realise that you are able to help them in an unexpected way. This could open up new doors for business, and will certainly make you the most appreciated person in the room. Don’t underestimate the value of being someone that people want to talk to at an event like this!

 

You can measure your success at a networking event not just by how many business cards you collect, but by how many people chase you up afterwards. You can do the chasing yourself to make those business conversations happen.

Using banners at Christmas markets

During November and December, Christmas markets flock into towns around the world. It’s a time for traders to turn a good profit, as customers are out looking for gifts and to have a good time. It’s important that your branding and marketing helps you to stand out from the crowd at this time. Here’s how you can use banners at Christmas markets to bring in new business.

Showcase your product

The first way you can use your banner is simply to showcase your product. Have a large and high-resolution image of your product on the banner, along with a simple description of what it is and how much it costs. This can stand out a little from your stall – or better yet, be raised a little higher to be seen above the crowd in particularly busy markets.

Christmas markets

Christmas markets

It will draw in customers who are interested in your product, and will give them the chance to spot you even when there are throngs or queues around you. The simplest design is best, but you can also use a banner to explain the flavours or combinations available. Just make sure it is visible from at least a short distance away in order to be most effective.

Direct customers online

If you do a lot of business online, now is the time to let your customers know that. If they buy goods from your stall and later want to browse some more, they can head to your website. They will only know to go there if you tell them, however! Have a banner made up which clearly displays your website address. You can also add a QR code to help them get to the website quickly on their smart phones. Otherwise, you can offer a discount code which encourages them to get online. Make it as short and memorable as possible so that customers have no problems with remembering it when they get home. You can also print up leaflets to hand out with product purchases so that they have it all written down for them.

Explain your full range

You may have other products which are not available at the Christmas market, or services which you can provide. For example, you may be selling individual cupcakes at your stall, but you also make celebration cakes to custom designs or cater events. You can advertise these extra services on your banner. It’s a quick and easy way for customers to find out more about your company. It works even when you are rushed off your feet and don’t have time to talk to everyone individually. Make sure that you don’t go too small on the font – keep it readable and use the minimum of words to get your point across. The idea is to relay information and catch attention, not to have people blocking access to your stand while they read your banner!

Illustrate an offer

If you have created a special offer just for the show, you can use your banner to let everyone know about it. An easy way to do this is to simply list your products, with a price next to them which explains the deal. Let’s say for example that you are selling jars of flavoured cooking sauces. You can use a simple graphic to indicate that 1 jar = £3, 2 jars = £5, and 3 jars = £7. By reading this graphic as they approach your stall, your customers will already know about the great offer that you have on and be ready to buy. This again helps when you are too busy to talk to everyone. Instead of having to let them know the deals individually, they can look at the information and make up their own minds on their purchase.

Using a banner at a Christmas market is not only highly effective, but it’s also almost expected. When all of the stalls around you are using this marketing technique, how are you going to stand out unless you are using a banner of your own? Make sure that your banner grabs the attention of customers and makes them need to come to your stall and check out what you have on offer.

How to create evergreen designs for seasonal banners

Designing your own banner takes time, and even when you can get a great deal, you have to spend money to have it made up. For small business owners who don’t have a lot of time or money to spare, this can be an issue. Rather than having a new banner made up every time you go to an event or set up a new promotion, it’s better to have an evergreen design that you can use time and time again. Here are our tips for creating that seasonal banner which you can use year after year.

Forget the dates

The first thing that you should do is to avoid using any dates on your banner. As soon as you add these, it becomes more difficult to use the banner again. It could be that you’re thinking of making a banner for an event that has a fixed date, such as Valentine’s Day.

valentines day banners

The problem is that you can’t guarantee you will run your promotion for the same range of dates each year. What if next year you decide to start earlier, or reduce the length of your promotion? Instead of using dates or timeframes, just use the banner during the promotion and reference the seasonal event. For example, you could write, “Valentine’s Day Sale On Now!”. This banner will be useful every Valentine’s Day in the future, no matter how or when you decide to run your sale.

Don’t include specifics

Just like the dates of your promotion, there are other details which you might change from year to year. These could include the kind of discount you give, or the products that are on sale. For this reason, try to avoid having specifics on your banner. You can simply use the word sale, as in our example above, rather than quoting a particular discount price. You can also use your logo and text rather than having images of your products. This will allow you to keep using the banner even if things change in the future.

Keep it simple

There’s no need to go over the top with the graphics on your banner. For a Christmas event, you don’t really need to add snowflakes and Christmas trees to the design. While they may bring across the idea of the festive season, they can also cause problems later on. Your design could start to look out of date if you have a lot going on, as design trends come and go. It’s better to keep it as simple as possible. Use fewer words rather than more, as this helps customers to easily digest the information even when they only see your banner in passing.

Prioritise quality

It’s all very well having a design that could last for years, but that won’t matter if the banner doesn’t. You need to make sure that you have a banner that will stand up to the elements if you are placing it outside, and that will endure being stored for most of the year. This means that you need to choose a high quality banner when you have your design printed. Our banners are weather resistant and will not fade in the sun, so they will last a long time even when you have them standing outside every day. They are also easy to put away and get out, with the handy carrying cases that we include with many of our banner types. When you purchase one, you can have confidence that you will be able to use it for years to come. What’s more, our prices are low enough that you can purchase more in the future without having to pay out of the nose – and we can offer a better deal if you order more than one design at a time. Why not double up your Christmas and January sales banners into the same order to save money?

Seasonal banners are a great way to keep customers flowing in at key times of year, and with these tips, you can use them again and again. Just make sure that they are in a highly visible position so that all of your potential customers can read them and come inside!